PR Guide

PR Tips
PR Tip #7
Even the most nonvisual story can be made visual if you’re creative. Dog biscuits? Boring. A dog birthday party? Now you’re barking up the right tree! Don’t forget visuals for the folks in radio. Your segment will always be better if the host has something to describe for the listener. Show and tell isn’t just for kindergarten. The more you show, the better the chances are that the press will tell your story.

PR Tip #8
Appreciate slow news days and take advantage of them. The slowest times are when government offices are closed, around holidays and weekends. So get out your calendar and start circling dates! Time the event appropriately to improve your chances of getting the news coverage you want: morning, noon, or evening.
Complete list of PR Tips

 

* A complete, printed publication of the PR Guide is available from Headquarters.